All Terra Studios · Pottery studio & classes in Waterloo, London · Opening November 2026
A porcelain pot by Fabio with orange and black marbled lines, close up
Pottery studio & classes · Waterloo, London SE1

Something’s taking shape in Waterloo.

A new pottery studio. Fourteen wheels. Lots of clay. And a big idea we’d love you to be part of.

Put my name in the hat →

Every Friday until Christmas, a Taster goes to someone on our list. On New Year’s Day, a whole course. We start on Friday the 13th, on purpose.

We’re All Terra, and we’re busy turning a building site into a place to make, learn, meet people and discover what a little clay can do. Just three minutes from Waterloo station. Still a building site. Getting more exciting by the day.

Tasters from November 2026 · Courses from January 2027

The making of a studio

Every good pot starts somewhere.

So does a pottery studio.

We’re bringing All Terra to life, one step at a time. Fourteen wheels, five beautiful clays, two kilns, a lot of planning and probably more cups of tea than we can count. Watch it all come together.

1First, the plan.
2Fourteen wheels, made in Stoke-on-Trent.
3Two kilns, big and small.
4Five clays from the earth.
ALL TERRA STUDIOS LONDON
5The sign goes up.
6Your wheel is ready.
Real photos of the build are on Instagram.
What you’ll be able to book

New to clay? You’re in the right place.

We’re getting ready to welcome everyone, from complete beginners to people who already love working with clay.

Wet clay, freshly wedged

Never touched a wheel?

Come and give it a spin. Two-hour tasters from November, everything included, and a pot to take home.

A brown and cream glaze, close up

Got a taste for it?

Courses from January: six to thirty-four weeks of learning it properly, never more than twelve of you.

Looking into a vase by Fabio, blue glaze inside

Already throwing?

All Terra, the course with our name on it, opens in January too: one session a week with a tutor, and one that’s all yours.

Small classes, experienced teachers and fourteen wheels built for us in Stoke-on-Trent.

Gift vouchers

Give someone a Taster at the wheel.

A white cat with one blue eye and one amber eye, sitting in a big marbled bowl by Fabio

One session at the wheel, clay and glaze included, and a finished piece to collect. £95, valid for twelve months, to use on any Taster date once we open. It arrives by email, ready to print or forward.

Got a voucher? Tap Use a gift voucher, choose your class or course and date, add it to your basket, and type your voucher code at checkout. The price comes off straight away.

Paid securely through Bookwhen and Stripe. Fourteen days to change your mind if it hasn’t been used. 18 and over.

Founders’ Tasters: bring your people.

Two Taster places for £150, or four for £200. Buy now, choose your dates when our calendar opens, and use them by 31 March 2027. Limited numbers, for the people who join us first.

Paid securely through Bookwhen and Stripe. Fourteen days to change your mind if it hasn’t been used. 18 and over.

Lucky Fridays

We’re making room for you.

Let’s make something together. Your first Taster could be on us.

Our first Friday is the 13th of November, so we’ve decided it’s a lucky one. From then until Christmas, every Friday at noon we pull a name out of the hat (a bowl Fabio made, slightly wonky) and that person gets a Taster at the wheel. On New Year’s Day the last name comes out, for a place on any course that starts before the end of March.

  • Six lucky Fridays: 13, 20 and 27 November, 4, 11 and 18 December
  • New Year’s Day: a place on the course of your choice
  • Once your name’s in the hat, it stays there until it comes out

We email the winner the same afternoon and say hello on Instagram by first name. Nothing to buy. 18 and over. Names in by 26 December for the New Year one. How the hat works.

We only use your details for what you asked, and you can leave the list any time. How we look after your details.

Your name’s in the hat.

First Friday is the 13th. We’ll email you if your name comes out, and we’ll write the moment bookings open.

Why All Terra

It all started with a pottery class.

And a feeling we wanted to share.

Fabio discovered clay almost by chance. One class turned into another, and before long, pottery had become a big part of his life.

Luciano had a dream of his own: to create a place where people feel genuinely welcome. Years in hospitality had taught him that the little things make all the difference.

So we decided to bring those two things together. A studio with brilliant teachers, plenty of clay, a proper cup of tea and room for everyone, whether it’s your first time at the wheel or your hundredth.

We’re building the kind of place we’d love to walk into ourselves. And we can’t wait to welcome you.

Come for the pottery. Stay for the feeling.

Be first through the door

We’re nearly ready to get our hands dirty. Fancy joining us?

Leave your details and we’ll make sure you’re one of the first to know when bookings open. You’ll get:

  • First news of our opening and classes
  • A welcome discount on your first booking
  • More studio news and events, if you’d like them

No endless emails. Just news from the studio when there’s something worth sharing.

We only use your details for what you asked, and you can leave the list any time. How we look after your details.

You’re on the list.

We’ll write the moment bookings open, with your welcome discount. Until then, follow the build on Instagram.

  • November 2026First tasters
  • January 2027First courses
  • Fourteen wheelsBuilt for us in Stoke-on-Trent
  • Up to twelveIn every class
Where we are

Three minutes from Waterloo, five from Southwark.

Easy to get to. Hard to leave.

Unit 19, Wootton Street, London SE1 8TG. Waterloo, with the mainline and four tube lines, is three minutes’ walk away; Southwark and the Jubilee line five. Most of London can be here in half an hour. The National Theatre, the Old Vic and the Young Vic are round the corner, and it still feels like a neighbourhood: the Georgian terraces of Roupell Street, the market on Lower Marsh, the cafés on The Cut.

Follow the build

Clay, colour, and a lot of tea.

Fourteen wheels, five clays and a studio coming to life.

We’re sharing the little wins, the behind-the-scenes moments and everything that’s going into making All Terra. Come and see what we’re up to.

Follow the build
Say hello

Got a question? Curious about a class? Or just want to say hi?

We’d love to hear from you.

hello@allterrastudios.comInstagram · @allterrastudios